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Gaya Lokal Swag – KWC Fashion Wholesale Merdeka Campaign 2025

This Merdeka, let’s celebrate our heritage in true local style with a modern twist at KWC
Fashion Wholesale! Enjoy the best Merdeka shopping deals, family fun, contest and cultural
activities – there’s something for everyone.

Shop & Save with Merdeka Deals

Discover over 800 outlets at KWC Fashion Wholesale offering the latest affordable fashion – with wholesale options available for your business too! From kebaya to salwar suits, baju kurung to baju melayu, hijab to tanjak – everything you need is under one roof.

This Merdeka, you can also shop for Malaysia flag–inspired clothing and accessories for both adults and kids, perfect to show off your patriotic spirit. Celebrate in style with our Merdeka Sales, exciting discounts, and slash-down pricing – only at KWC Fashion Wholesale Kuala Lumpur.

Gaya Lokal Swag Merdeka Events

Mark your calendars for these exciting highlights:

Kids Merdeka Costume Contest – 23 August 2025

Little ones take the spotlight this Merdeka! Dress your kids in patriotic or cultural
costumes and let them shine on stage. Grand winner will receive RM500 KWC cash
voucher, trophy and hamper. Registration is free of charge and while slot available.

Zumba Merdeka – 30 August 2025

Get your body moving and celebrate independence with energy and fun! Join our Zumba Merdeka session at KWC – it’s FREE of charge, just walk in and be part of the community. Don’t forget to bring your water bottle and towel to keep refreshed
while you dance the morning away.

Merdeka Day Celebration – 31 August 2025

A full day packed with creative and cultural activities for families and kids:

Sand Art Craft – Express your patriotic spirit with colourful Merdeka-themed art.
Batu Seremban Challenge – Relive Malaysia’s traditional childhood game.
Hama Beads Keychain Workshop – Craft your own Merdeka-inspired keepsake.
Sepak Bulu Tangkis Challenge – Show off your skills in this traditional game.

Shop, play, and celebrate Malaysia in style with Gaya Lokal Swag. Don’t miss the best
Merdeka shopping deals in Kuala Lumpur – only at KWC Fashion Wholesale!

Persona Raja Sehari – KWC Wedding Fair 2025

Pesona Raja Sehari: Your One-Stop Wedding Destination at KWC Fashion Wholesale

Don’t Miss the Wedding Fair – 1 to 3 August 2025

Planning a wedding can be overwhelming — but it doesn’t have to be. At KWC Fashion Wholesale, we understand the pressure that comes with preparing for your big day. That’s why we’ve created the perfect destination where brides, grooms, and wedding planners can find everything they need under one roof.

Whether you’re envisioning a grand traditional celebration or an intimate modern ceremony, KWC Fashion Wholesale is your trusted wedding shopping destination in Kuala Lumpur. From attire and accessories to venues and planning services, we’re here to help bring your dream wedding to life — one step at a time.

Visit us during the KWC Wedding Fair (1–3 August 2025) and experience the true meaning of Pesona Raja Sehari.

This 3-day event promises wedding inspiration, exclusive promotions, and interactive showcases. Meet top vendors, try on bridalwear, explore styling options, plan your ceremony, and leave with fresh ideas — all in one convenient location. It’s your chance to enjoy a stress-free wedding shopping journey like no other.

Participating Partners

Amora Bridal – Bridal wear & wedding planning
Klassique Touch – Wedding hall & event management
Sekali Lafaz (Lot 5-90 & Lot 3A-39) – Muslimah Bridal wear and evening wear
Elena (Lot 6-07, 08 & 09) – Jewellery and accessories
Revol (LG-73A & 75) – Bridal shoes

Every couple dreams of a wedding that’s as unforgettable as their love story—and the right attire brings that dream to life. It’s more than just what they wear; it reflects their joy, their heritage, and the bond they share. We are deeply honoured to witness how Malaysia’s rich cultural tapestry comes alive through wedding attire, whether in timeless traditional wear or contemporary designs, each telling a story of love, identity, and celebration.

Traditional Attire That Captivates the Heart

From the left: 1. Pastel blue brocade kebaya with an embroidered shawl and long scarf from Harry Collection, Lot 3A-08; 2. Baju Melayu Cekak Musang with sampin and tengkolok from SEKALI LAFAZ, Lot 3A-39. 3. Baju Puteri Perak with loose sampin, long embroidered shawl, sampin, and tengkolok from Harry Collection, Lot 3A-08. 4. Pastel peach songket kebaya with a long scarf from Harry Collection, Lot 3A-08.

Traditional Malay wedding attire is a heartfelt expression that beautifully embodies the cultural identity and ancestral heritage of the Malay ethnic group. Popular traditional bridal outfits include Baju Kurung, Baju Puteri Perak, Baju Kebaya, Baju Melayu Cekak Musang, and Baju Melayu Teluk Belanga. These traditional wedding clothes are often crafted from luxurious fabrics such as songket, silk, or brocade, adorned with intricate embroidery and complemented by elegant shawls.

While modern elements are sometimes introduced to reflect the wearer’s personal style, the timeless essence of traditional Malay bridal wear remains gracefully preserved, celebrating both beauty and the enduring spirit of a Malay wedding.

The bride’s ensemble is often elevated with a flowing shawl—either made from matching fabric or embellished with intricate gold-embroidered organza—that enhances her poise and beauty. For the groom, his ensemble carries deep cultural significance. The tengkolok, sampin, and bengkung are not just decorative accessories; they are symbols of tradition, honour, and heritage passed down through generations. Together, these elements create a meaningful and elegant tribute to the rich legacy of traditional Malay wedding attire.

A Beautiful and Captivating Modern Touch

From the left: 1. Blazer set from JIT GLOBAL ENTERPRISE, Lot 6-53; 2. Draped gown from SEKALI LAFAZ, Lot 3A-39. 3. A-line gown from KOOKI, Lot 1-26. 4. Modern Baju Kurung set from SEKALI LAFAZ, Lot 3A-39.

Modern bridal attire today is a celebration of versatility and contemporary elegance, offering brides an exciting spectrum of styles that reflect personal flair and current trends. From sleek minimalist gowns with clean lines and soft pastels to dramatic Western-inspired long wedding gowns that create elongated silhouettes, crafted from luxurious tulle, lace, organza, and satin, wedding fashion now effortlessly balances sophistication and individuality. More brides are redefining tradition by artfully blending modern aesthetics with classic cultural details—resulting in unique and breathtaking looks.

On the groom’s side, the sartorial choices are equally refined and stylish. Western-style suits and tuxedos dominate modern grooms’ wardrobes, with colours ranging from timeless blacks and deep navy blue to crisp whites, elegant greys, and subtle pastels that complement the bride’s ensemble. These choices set the tone for contemporary celebrations—whether a chic wedding reception or a stylish ceremony—exuding confidence, style, and effortless charm.

Elegant Accessories for You

From the left: 1. Sanggul Lintang, Gandik, Pending, beaded necklace, and hand bouquet from TOP WEAR, Lot 7-13A. 2. Gold-plated anklet and bracelet, as well as gold-plated hand bouquet from ELENA, Lots 6-07, 08, 09. 3. Chain brooch with safety pin, belt, and gold-plated pending from Elena Fashion, Lots 6-07, 08, 09.

Traditional Malay bridal accessories are far more than ornamental—they are treasured heirlooms that echo generations of cultural richness, timeless artistry, and meaningful symbolism. When paired with traditional bridal attire, these adornments do more than embellish; they amplify the bride’s presence with a captivating charm rooted in heritage and grace.

Intricately crafted bridal hair accessories like the cucuk sanggul hairpins, the regal gandik forehead ornament, and decorative brooches such as the pending and shoulder pins lead to classic elegance. Metal belts and finely detailed ornaments add a touch of royal sophistication, making every step the bride takes feel steeped in tradition and poise.

For the groom, traditional accessories complete his distinguished look with ceremonial pride. From the elaborate buttons on the Baju Melayu and long ornamental chains to the majestic tanjak or tengkolok, the decorative keris, and the opulent songket sampin—each element contributes to a stately and charismatic presence, honouring the sacredness of the akad nikah and the rich legacy of the Malay wedding ceremony.

From the left: 1. Jewelry set from ELENA, Lot 6-07, ribbon gloves from KOOKI, Lot 1-26, and ribbon hair clip from FAMEERA, Lot 3A-27. 2. Short tulle lace veil from SEKALI LAFAZ, Lot 3A-39. 3. Brocade shoes from REVOL, Lots LG-73A, 75. 4. Pearl earrings from TOP WEAR, Lots 7-13A, 15, 16.

In contrast, modern bridal styles embrace a softer, more romantic sensibility inspired by Western elegance. The bridal veil has become a signature statement—crafted from delicate tulle and adorned with lace or glittering Swarovski crystals, it lends a dreamy, ethereal quality to the bride’s silhouette. Minimalist in spirit, today’s bridal accessories include refined gloves, luminous pearl earrings, and jewelry sets adorned with gemstones—each piece whispering quiet sophistication.

No bridal ensemble is truly complete without the perfect pair of shoes—crafted from luxurious materials and finished with delicate lace or crystal accents, they add the final sparkle to a look that is both contemporary and timeless.

Whimsy and Wonder: The Flower Girl’s Fairytale Moment

No modern or traditional wedding feels complete without the sweet presence of a flower girl. These little darlings bring a sense of innocence, joy, and charm to the ceremony—sprinkling petals and smiles as they walk down the aisle. Dressed in their miniature gowns, flower girls add a magical, storybook touch to the celebration.

Western-style flower girl dresses remain the most beloved choice, capturing the imagination of every young girl dreaming to look like a princess for the day. From delicate A-line cuts to voluminous ball gown silhouettes, the designs are often made from dreamy fabrics such as tulle, satin, and lace, and adorned with intricate details like beading, floral lace, or oversized ribbons tied at the back.

Popular colours for flower girl dresses include timeless white and ivory, as well as soft pastels such as baby pink, mint green, lavender, and champagne—carefully chosen to harmonise with the bride’s colour palette or wedding theme.

And of course, no flower girl look is complete without the finishing touches. Flower girl accessories such as dainty flower crowns or pearl headbands, petite flower baskets, and classic footwear like ballet flats or Mary Jane shoes—each accessory perfectly adding to her moment in the spotlight.

So what are you waiting for? Get inspired for your special day at KWC Fashion Wholesale, where you’ll find a wide variety of stunning designs, excellent quality, and affordable prices. Come and visit KWC — “I love fashion at wholesale prices.”

Master Design KWC Model Search 2025 Finale [ENG] 1

Master Design KWC Model Search 2025 Finale [ENG] 2

Dress Modestly and Elegantly for Umrah & Hajj 2025

Practical, Comfortable, and Stylish Clothing for a Sacred Journey

Preparing for Umrah or Hajj is more than just booking tickets and arranging logistics—it’s also about ensuring you have the right Umrah attire or Hajj clothing that is respectful, practical, and aligned with the sacredness of the journey.

As Muslims around the world plan for Umrah and Hajj 2025, the choice of pilgrimage clothing plays a vital role in promoting ease, modesty, and confidence throughout the spiritual journey. Whether you’re selecting men’s Umrah clothing or Umrah clothes for women, comfort and compliance with Shariah principles are key.

At KWC Fashion Wholesale, home to over 800 fashion and accessories outlets, pilgrims can conveniently find everything they need under one roof—from ihram dress and abayas to practical prayer accessories.

Meaningful Preparation Through the Right Attire

From left to right:

White crystal abaya from Fatima Abayat (Lot G13A), kurta and trousers set, and ridaq from Butik Diyana (Lot 5-50)
Men’s robe and ridaq from Fatima Abayat (Lot G13A)
Grey crystal robe from Sanad Amari (Lot 3A-43)

Choosing clothes to wear for Umrah is an act of devotion in itself. For men, the ihram garments—two white, unstitched cloths—symbolise purity and humility. For women, a cotton abaya for Umrah is both modest and breathable, perfect for the Middle Eastern climate.

Material and structure matter. Loose-fitting garments that allow air flow, enable movement, and maintain modesty are essential for rituals like tawaf and sa’i. Whether it’s a Hajj abaya, kurta, or robe, each piece should support your worship—free from distraction, full of dignity.

Modest Fashion for Muslim Women on Pilgrimage

From left to right:

Lace jubah and tudung set from Butik Diyana (Lot 5-50)
Kaftan abaya from Fatima Abaya (Lot G13A)
White telekung set from Butik Telekung Nurjanah (Lot 3-134)
Jubah and trousers set with matching tudung from Butik Diyana (Lot 5-50)

Women’s Umrah clothing today combines faith and function. Traditional pieces, typically in the form of flowing abayas or kaftans with or without niqab, remain a popular choice. Many also choose Umrah dress that comes as tunic-and-trousers sets, offering both modesty and freedom of movement.

Prayer-specific garments, such as the telekung, are also evolving. Modern versions are light, breathable, and easy to pack—ideal for travel. The full Umrah dress code for ladies continues to prioritise coverage, simplicity, and comfort in every step of the pilgrimage.

Simple, Comfortable Outfits for Men

From left to right:

Kurta and trousers set from Kedai Albai (Lot G-36)
Libyan jacket and trousers set with kurta from Kedai Albai (Lot G-36), kopiah from Kedai Bazaar Arab (Lot 1-16)
White t-shirt with front pocket and trousers from Butik Diyana (Lot 5-50), slippers from Kedai MMC (Lot 1-01)
Ihram set for Malaysian pilgrims from Butik Diyana (Lot 5-50)

For men, Hajj outfit choices must serve both spiritual symbolism and physical comfort. Beyond the state of Ihram, garments like the Libyan jacket-and-trousers set or the classic Pakistani kurta offer respectful alternatives for daily wear. These are examples of men’s Umrah clothing that support long hours of walking, prayer, and reflection.

Even a plain white t-shirt and cotton trousers can serve as practical Umrah wear for men when styled with simplicity in mind. Sandals or slippers that are easy to remove are essential, especially during rituals or when entering mosques frequently.

Devotional Accessories That Enhance the Pilgrimage

From left to right:

Crystal-embellished Qur’an with rehal (Qur’an stand) from Kedai Bazaar Arab (Lot 1-16)
Prayer mat from Kedai Bazaar Arab (Lot 1-16)
Special Hajj luggage cover for Malaysian pilgrims from Butik Diyana (Lot 5-50)

Your pilgrimage packing list isn’t complete without the right accessories. A compact Qur’an with a rehal makes for easy reading anywhere, while a foldable prayer mat is ideal for use in public spaces or during travel.

Special luggage covers designed for pilgrims help differentiate baggage and prevent damage during airport transit. Though these items may seem minor, they are invaluable for maintaining peace of mind and supporting your spiritual focus.

Final Thoughts: Let Your Attire Reflect Your Devotion

Choosing the right Umrah outfit or Hajj attire is part of honouring your journey to the Holy Land. Prioritise comfort, modesty, and practicality, and you’ll be well prepared to focus on what matters most: your connection with Allah SWT.

Whether you’re looking for comfortable women’s Umrah clothing, practical Haji clothes, or modern takes on traditional Hajj garments, KWC Fashion Wholesale has the essentials to make your spiritual preparations smooth, fulfilling, and stylish. Come on over now and have a look at our collection!

Raya in the City: Effortless Elegance for Urban Celebrations

The Raya season is upon us! And while balik kampung is a beloved tradition, some of us are celebrating Raya right here in the city—hopping from one open house to another, squeezing in festive lunches between work, and making sure we’re picture-perfect for every Instagram-worthy moment. Whether you’re heading to an office gathering, a friend’s apartment feast, or even a stylish rooftop Raya do, your outfit needs to be as versatile as your schedule. Enter the latest Raya fashion trend: minimalist, modern, and oh-so-elegant.

This year at KWC Fashion Wholesale, we’re embracing a fresh take on traditional wear—sleek silhouettes, subtle details, and an understated charm that lets your confidence shine. From the timeless Baju Kurung Kedah to modern, contemporary cuts, this style is perfect for Raya in the city. Less fuss, more finesse—it’s the way to go!

The Raya Looks You Need to Own

Now, let’s talk fashion! Gone are the days of heavy embroidery, stiff fabrics, and over-the-top embellishments that make you feel like you’re wrapped in a walking curtain. This season is all about effortless elegance, and we’re here to break down the key pieces you need in your wardrobe for a stylish, city-chic Raya celebration.

The Minimalist Baju Kurung Kedah – Tradition with a Twist

Ah, the Baju Kurung Kedah—classic, comfortable, and now, cooler than ever. This short, boxy top paired with a flowing skirt is a dream for those who love tradition but don’t want to feel too “old-school.” One standout piece this season is a sleek, minimalist Baju Kurung Kedah in muted sage with delicate contrast piping along the sleeves and hem—just enough detail to elevate the look without overpowering it. The lightweight linen blend ensures breathability, making it the perfect choice for city Raya celebrations where you’re constantly on the go. Whether you’re heading to an open house or an office gathering, this modern twist on tradition keeps you effortlessly stylish.

Pair it with minimal accessories, a structured handbag, and sleek mules, and you’re set for any open house. Plus, with its breezy fit, you won’t have to worry about eating one too many kuih without looking like you’re about to burst. Priorities, right?

Modern Kurung – The City Girl’s Raya Favourite

If you love a little structure in your outfits, the modern kurung is your best bet. With sharp tailoring, asymmetrical cuts, and chic draping, this is the go-to for anyone who wants to look effortlessly put-together. This year’s styles lean towards clean lines with minimal embellishments—no need for all that lace and sequins when the cut itself is doing all the talking!

Some pieces even come with pockets (yes, pockets!) so you can stash your duit raya like a pro. Whether you choose a wrap-style top or a kurung with a peplum twist, you’ll exude that “I’m effortlessly stylish” vibe without even trying. Perfect for office Raya parties where you need to look good but not like you spent three hours getting dressed.

The Chic Co-ord Set – Raya, But Make It Fashion

Not a fan of the usual kurung? No problem! This Raya, two-piece sets are taking over the scene. One standout option is a chic co-ord set featuring a long tunic with a structured yet relaxed silhouette, paired with tailored trousers that flow effortlessly. Designed in breathable satin or soft linen blends, these sets keep you cool while looking effortlessly polished. The tunic’s subtle side slits and buttoned cuffs add a refined touch, making it perfect for Raya gatherings, office wear, or even a casual brunch. With a loose, flowy fit, it’s the ideal choice for hopping from one open house to another without breaking a sweat—and yes, you can still eat all the rendang comfortably!

The best part? These sets double as office wear post-Raya. Just switch up your accessories, and you’re ready to go. Who doesn’t love an outfit that works overtime?

Printed or Plain? The Choice is Yours

Minimalism doesn’t mean boring. Whether you go for solid colours or subtle prints, the key is balance. This season’s prints are all about delicate florals, soft geometrics, and abstract designs that whisper rather than scream—because, let’s be real, too much print can be like over-spraying perfume; a little is classy, too much and it’s overwhelming. If you prefer solids, opt for fabrics with a slight texture—satin, linen blends, or structured cotton—to add dimension to your look.

Pro tip: A printed top with plain bottoms is a fail-safe choice, and vice versa. It keeps your look sophisticated while still giving it that festive touch.

Where to Get These Looks? KWC Fashion Wholesale, Of Course!

Now that you’re all excited about levelling up your Raya-in-the-city wardrobe, it’s time to go shopping! And there’s no better place than KWC Fashion Wholesale—your one-stop fashion haven. With endless options at wholesale prices (yes, more savings for extra kuih and baju), you’ll find everything you need to perfect your city-chic Raya look.

Whether you’re after a modern kurung, a classic Kedah set, or a trendy two-piece ensemble, KWC has it all. Plus, the variety of brands and designers means you’ll be spoilt for choice. So, why wait? Gather your besties this April, make a shopping day out of it, and get ready to slay this Raya season—city-style!

Selamat Hari Raya! May your outfit be stunning, your kuih stash be endless, and your duit raya collection be impressive. See you at KWC Fashion Wholesale!