THE FASHION VITAMIN

Sportswear has become more and more commonly acceptable as a fashion choice for casual wear. Over the last couple of decades, sportswear (as well as the general sporty look) has pretty much taken over for the cultural zeitgeist as to what is considered “in”, particularly amongst the younger generations, as well as those that are more health conscious and confident with their physical figures.

Thanks to how relaxing, comfortable, as well as physically flexible sportswears tend to be, one can see sportswear being worn almost anywhere and everywhere in a metropolitan setting, be it for a stroll through the city, amongst urban fitness circles, and to a certain extent even amongst urban professionals who work in spots that take their attire mandates a bit more fast and loose.

With the Paris Olympics being just around the corner, we here at KWC Fashion Wholesale believe that there is no other time more apropos than now for us to fully embrace sportswears as our go to outfit for our everyday grind. Got a long day ahead of you? Get yourself a good track suit that’ll keep you cool in the humid open spaces of the bustling city, while also warm and crisp when you’re in a meeting room. Got to hot swap between work and the gym? Get yourself a pair of fitting activewear and a matching jacket to keep yourself looking absolutely boss while ready to bust out a burpee at a moment’s notice.

All this and more when you come to KWC Fashion Wholesale this August!